Bret Lunsford (born December 12, 1962) is an American vocalist, songwriter, guitarist, and founding member of the influential band Beat Happening and D+. In addition to his own musical endeavors, Lunsford owns and operates Knw-Yr-Own Records, an independent label based in Lunsford's hometown of Anacortes, Washington, and manages What the Heck Fest, an annual music festival featuring independent and local musicians. He is also a writer of cultural criticism, and author of Images of America, Anacortes. From 1990 to 2005, Lunsford was the owner of The Business record store in Anacortes.