Creed Taylor (born May 13, 1929) is an American record producer, best known for his work with CTI Records, which he founded in 1967. His career also included periods at Bethlehem Records, ABC-Paramount (including their jazz label, Impulse!), Verve, and A&M Records. In the 1960s, he signed bossa nova artists from Brazil to record in the US, such as Antonio Carlos Jobim, Eumir Deodato, João Gilberto and Astrud Gilberto, among others.