Donald Eugene Ulrich (August 15, 1941 – July 17, 1974), best known by the stage name Don Rich, was an American country musician who helped develop the Bakersfield sound in the early 1960s. He was a noted guitarist and fiddler, and a member of The Buckaroos, the backing band of country singer Buck Owens. Rich was killed in a motorcycle accident in 1974 at the age of 32.