Masato Matsuura (松浦 勝人, Matsuura Masato, born October 1, 1964 in Yokohama, Japan), better known by his stage name Max Matsuura (松浦 マックス, Matsuura Makkusu), is a Japanese record producer and businessman. He is the founder and former CEO of the one of the largest music labels Avex Group. He is known mainly for discovering and developing new artists into stars (most notably Ayumi Hamasaki), as well as for reviving Ami Suzuki's career after she was released by her previous record label.