Raynford Avery Humphrey (born January 8, 1986), better known by his stage name Preme (/priːm/ PREEM) (formerly P Reign), is a Canadian rapper, producer, singer and songwriter. He was formerly signed to The Blueprint Group (BPG) and RCA Records. He is currently signed to Empire Distribution, in conjunction with his own record label Reps Ups Entertainment, which is also in a joint-venture record deal with Columbia Records and a joint-venture publishing deal with Sony/ATV Music Publishing.