Rhinoceros was an American rock band established in 1967 through auditions conducted by Elektra Records, rather than organic formation by musicians. The band, while well respected in many circles, did not live up to the record label's expectations. It was also poorly received by fans, producing a slow selling debut album and two even less successful LPs before breaking up. One reviewer commented, "Despite the fact that the band could not live up to the expectations that were raised by Elektra Records' publicity machine, Rhinoceros' contributions to rock still deserve more credit than subsequent rock histories give it."