Rize (stylized as RIZE) is a Japanese alternative metal band formed in 1997, debuting in 2000 and currently signed with Warner Music Japan. The band currently consists of Jesse McFaddin (lead vocals/guitar), Nobuaki Kaneko (drums), and KenKen (bass). Their music style is a mix of nu metal, alternative rock, punk rock, hard rock and even some reggae flavor. Their song "ZERO" from Experience album has been featured on Coca-Cola commercial in Japan and Asian countries.