José Roberto Pulido (born March 1, 1950), known as Roberto "El Primo" Pulido, is an American musician whose career spans five decades. Pulido has been recognized as a Tejano music pioneer for his introduction of the accordion and saxophone into his music which "helped bridged the traditional conjunto and the modern Tejano camps" in the mid-1970s. Pulido is the father of Tejano musicians Alma Pulido and Bobby Pulido.