Domingo "Sam" Samudio (born February 28, 1937, in Dallas, Texas, United States), better known by his stage name Sam the Sham, is a retired American rock and roll singer. Sam the Sham was known for his camp robe and turban and hauling his equipment in a 1952 Packard hearse with maroon velvet curtains. As the front man for the Pharaohs, he sang on several Top 40 hits in the mid-1960s, including the Billboard Hot 100 runners-up "Wooly Bully" and "Li'l Red Riding Hood".