Urban Breed (often written with a lowercase "breed") is the current vocalist for Serious Black, and Project Arcadia, and he is the former vocalist for Swedish heavy metal bands Bloodbound and Tad Morose, as well as Trail of Murder.
Urban's style and voice have been described as similar to Ronnie James Dio (Black Sabbath, Rainbow, Dio), Jon Oliva (Savatage, Jon Oliva's Pain), Zak Stevens (Savatage, Circle II Circle), and Mike Howe (Metal Church).