Phalon Anton Alexander, (born April 15, 1969), professionally known as Jazze Pha (/ˌdʒæzi ˈfeɪ/ JAZ-ee FAY), is an American record producer, singer, songwriter and rapper from Atlanta, Georgia. He is the founder and chief executive officer of Sho'nuff Records, to which American R&B singer-songwriter Ciara was signed.