Be.A (Hangul: 비에이, shortened from Be. A rtist or Be an Artist; formerly known as K-Much) was a South Korean boy band formed under Chrome Entertainment in 2014. They debuted on 7 January 2014 as K-Much with the release of their first mini album Beyond the Ocean. The group currently consists of three members: Hong-gyu, Yeong-kyun, and Ato.
The group's English name started as K-Much; their original Korean name was Gamulchi (가물치), which translates to "snakehead". The snakehead fish is a popular health food in Korea, and symbolizes longevity. In August 2014, the Korean name of the group was changed to K-Much (케이머치) to match the group's English name, but it was changed again in February 2017 to Be.A.