LUV (Korean: 러브 Reobeu; Korean pronunciation: [ləːbɯ]) was a short-lived K-pop girl group founded by SidusHQ, consisting of Jo Eun-byul, Jeon Hye-bin, and Oh Yeon-seo. As stated by LUV in an interview, LUV stands for "Love your Voice", stating that everyone should love themselves and their strengths and flaws in their hearts.