Joshua Howard Luellen (born February 2, 1989), professionally known as Southside (also known as Sizzle), is an American record producer, songwriter and rapper. Southside gained recognition in the hip hop industry for producing songs for prominent artists across the American hip hop sphere. In 2010, Southside and fellow 1017 label-mate Lex Luger, established their production and songwriting team 808 Mafia, where Southside currently is at the helm of the group. The basis of his stage name is the place where Luellen grew up, Southside, in Atlanta, GA.
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