Teriy Keys (/ˈtɛri ˈkiːs/TERR-ee KEES) also known as Smurfie Syco is a British DJ, remixer, record producer, music executive, A&R and businessman / investor. He is the founder and co-chief executive officer of R.O.A.D. Entertainment Global
Smurfie Syco is pseudonym used in-conjunction some his earlier releases which is a signed act to Dizzee Rascal's Dirtee Stank Label, in 2010; Smurfie Syco received national press surrounding the campaign for the release of SMURFIESYCO.COM album. He also featured in Mix Mag "Artist's of 2010".
Keys has credits on multiple studio singles/albums including solo and executive work on other artists projects most notably Smurfie Syco (2009), I'm The Best I Can't Help It (Mixtape) (2011).
In 2013, Teriy was short-listed in Music Week magazine's publication for the "30 under 30" best of the rest most influential music industry executives.