The Archies were an American fictional band that featured in the animated TV series The Archie Show. In the context of the series, the band was founded by vocalist/guitarist Archie Andrews, bassist Reggie Mantle, drummer Forsythe "Jughead" Jones, vocalist/keyboardist Veronica Lodge and vocalist/percussionist Betty Cooper. In the cartoons, Veronica is shown playing a large keyboard instrument styled after the X-66, a then-current top-of-the-line organ made by the Hammond Organ Company.
The music featured in the series was recorded by session musicians, including Ron Dante on lead vocals and Toni Wine on duet and backing vocals. The recordings were released as a series of singles and albums that achieved worldwide chart success. Their most successful song, "Sugar, Sugar", became one of the biggest hits of the bubblegum pop genre that flourished from 1968 to 1973.
In 2020, a new version of the band was introduced in the television series Riverdale, with Kevin Keller replacing Reggie Mantle. However, the band continues to appear with the five original members in the comic books published by Archie Comics.